KING RIVER ESTATE

Social media, Website and Brand Development

OVERVIEW

Nestled in the picturesque hills of Victoria’s Northeast, King River Estate is a family-owned winery known for producing exceptional, hand-crafted wines. With a focus on sustainable practices and a deep connection to the local community, King River Estate prides itself on delivering a true taste of the region through its boutique selection of wines. The winery sought to enhance its online presence and boost both Cellar Door and digital sales, prompting an investment in strategic marketing efforts.

WORK

As a Marketing and Communications Consultant, I led the development and execution of a comprehensive marketing strategy designed to enhance brand visibility and drive sales. A key focus was crafting cohesive brand storytelling across digital platforms, managing social media campaigns, and engaging audiences through targeted email marketing. I also spearheaded redesigning and redeveloping the winery’s website, ensuring it reflected the brand’s identity while offering a seamless user experience that supported online sales and customer engagement.

Collaborating closely with the sales team, I created compelling materials to showcase the winery’s offerings. Through ongoing performance analysis and strategy refinement, my efforts resulted in a stronger digital presence, deeper audience connections, and a loyal, growing customer base.