MARRIOTT INTERNATIONAL LUXURY
David Guetta performs COVID charity concert in Dubai
OVERVIEW
Marriott International’s luxury portfolio includes iconic brands such as The Ritz-Carlton, St. Regis, W Hotels, Bulgari and JW Marriott. The objective was to position these properties as the ultimate destinations for luxury travel and experiences in the region.
WORK
Four Communications implemented a series of tailored media relations, influencer engagements, and event activations to increase brand awareness and drive bookings.
Results:
Media Coverage: Successfully secured high-profile coverage in top-tier luxury travel and lifestyle publications, enhancing the visibility of Marriott’s luxury portfolio. Articles featured detailed reviews of properties, exclusive interviews, and first-hand accounts of luxurious experiences and events.
Increased Social Media Engagement: The influencer campaigns and events generated millions of impressions across platforms, with influencers sharing immersive content showcasing the brand’s unique offerings. Engagement on social platforms like Instagram saw a significant boost, with increased interest in Marriott’s luxury destinations.
Enhanced Brand Perception: Marriott International’s luxury portfolio strengthened its position as the top choice for discerning travelers seeking premium experiences. The strategic campaigns helped reinforce the brand’s identity as a provider of curated, world-class luxury stays.
