The Emirates Airline Festival of Literature
11th & 12th editions
OVERVIEW
The Emirates Airline Festival of Literature is the region’s largest celebration of the written and spoken word. Along with homegrown talent taking centre stage, the festival offers visitors of all ages the chance to interact with their favourite authors, attend literary debates and participate in workshops.
WORK
Through strategic media relations, digital engagement, and efficient event coordination, Four Communications successfully enhanced the global profile of the Emirates Airline Festival of Literature. The 11th and 12th editions exceeded expectations in terms of media coverage, attendance, and engagement, reaffirming the festival’s status as a leading event in the Middle East and the world.
Media Coverage: Secured 400+ pieces of English and Arabid coverage across top-tier outlets, including CNN, BBC, Euronews, and The National.
Footfall & Attendance: Record-breaking attendance, with thousands of literature enthusiasts and key stakeholders attending.
Digital Engagement: Social media presence grew by 25%, with the hashtag #EmiratesLitFest trending regionally. Video content garnered over 500,000 views across platforms.
